MOZ Pro: The Only Review You Need Before Using This SEO Tool

In this digitally competitive world, getting top rank on a search engine is not at all an easy task. But, one tool that has revolutionized the world of search engine optimization is Moz Pro. For people who want to make big in the field of SEO, Moz Pro is a must tool they need to know about. The best part about the Moz Pro package is that it offers an end-to-end solution for SEO. The complete package covers crawling, management of keywords, and complete webpage optimization. The biggest advantage as said by people who have used Moz Pro is that the metrics of Moz have become an industry standard. 

But, before choosing this tool for SEO, it is important to ensure that it is as good as people say about it. So, let’s dive deeper to know all about Moz Pro.

About Moz Pro

Moz Pro came into existence in the city of Moz in Seattle, Washington. It is a simple SEO platform that can the performance of all inbound marketing efforts. It enables people to know that content is being shared through different social media platforms and how it drives traffic to the website. Moz Pro also features a broad toolset for Search Engine Optimization like rank tracking, link building, site audit, keyword analysis, content grading, and different levels of crawl tests to find broken site elements. Moz Pro offers different packs that start at the lowest price of $99 and ends as high as $720. 

Pros and Cons of Moz

Pricing and plan for Moz Pro

When it comes to any type of SEO tool, people want to get an understanding of the cost. The best part about Moz is that it is available across three tiered price points. All these tiers come up with different features and monthly limits. For agencies that choose an annual and yearly subscription, Moz comes up with a 20% discount. Thus, people who commit to an annual usage of the Moz plan get additional benefits. 

Local Plan

The local plan is an entry-level plan that starts at just $14/ month. One catch with this plan is that it is designed for businesses with a physical location and for usage in smaller service areas. The plan offers benefits like listing management, local reputation management, social posting, and listing distribution.

Pro Plan

The pro plan is one level above the Local Plan. The plan starts at $99 per month. It is simply designed for businesses and websites that desire to track their SEO results. The benefits offered by this plan include keyword research, link research, technical SEO audit, and tracking of weekly ranking. The biggest advantage of the pro plan is a 30-day trial package. 

Stat Search Analytics Plan

The top-tier plan of Moz Pro is the Stat Search Analytics Plan. The plan comes at a higher cost of $720/ month. Individuals may think of this plan to be highly expensive. But, the plan is designed for businesses. Thus, businesses that need “High-capacity keyword tracking” can easily choose this plan. The biggest advantage of this plan is that it can provide daily and weekly keyword rankings on mobile as well as desktop. The stat search analytics comes up with another benefit that includes Google Data Studio integration and also tracks unlimited sites and competitors. Under the plan, users can get a free demo, but this plan does not come up with a free trial. 

Features of Moz Pro

Moz Pro is a feature-rich SEO tool. Following are some of the best features of Moz Pro:

Keyword Explorer

The best feature of Moz Pro is the keyword explorer. This feature makes SEO analysis simple. It also enables users to determine different queries that visitors are using. Users can also check the difficulty, volume, CTR, priority score, and mentions by using the keyword explorer feature of Moz.

Crawling

The SEO process is incomplete without crawling. Minor site issues, missing tags, and broken links have a major impact on SEO. The Moz SEO crawler checks for all these problems and also explains the impact of these issues on SEO. The crawling happens once every week. Thus, users get an understanding of their webpage every week.

Link Explorer

Backlinking is an important aspect of SEO. Moz Pro is a powerful tool that helps in the development of the best backlinking profile. It also comes up with a proprietary metric that helps in getting detailed analytics. These features enable users to track performance over time and they can also compare their results against their top competitors. 

Moz Local

Moz Local is a separate section within Moz Pro that helps with local SEO. This feature automatically stores cleanses, and updates local data across the website to get maximum visibility. The subscription comes up with additional features like duplication deletion, social media integration, and a store locator. 

Interface and usage of Moz Pro

As compared to other SEO tools, the interface of Moz Pro is quite easy to understand and use. It comes up with a sleek and professional design that streamlines countless SEO-related tasks. No doubt, SEO comes up with complex functionalities, still, the Moz Pro is very easy to understand and the interface enables users to understand even complex details easily. 

Moz also comes up with a Chrome extension by the name MozBar. The extension gives an instant access to all important metrics. Some of the best features offered by the extension include custom searches, page overlays, and an on-page highlighter. The extension is also a convenient way to analyze SEO metrics right from the browser. It can also save time by providing information like domain authority, page authority, and Spam scores.

Moz Pro customer support

The most unique feature of Moz is that it comes up with lots of informative resources that cover a major area of service. For people who are new to the world of SEO, a beginner's guide to SEO is the best support offered by Moz. The information enables users to learn every basic detail about SEO. There is an additional SEO learning center that guides users on more than 12+ focus areas of SEO. Users can also post their questions and queries in the Moz community which includes 500k+ digital marketers.

When using the platform if users find any issues, they can also contact the support team directly via the help portal available on the website. The Moz team is located in Seattle, Vancouver, but their hours of operations and response time is quick. Currently, there is no option for direct phone, email, or live chat support. But, as compared to other SEO tools, Moz covers the basic support needed by users. 

Moz Pro: Final verdict

For people who have just entered the world of SEO, the subscription cost of $14/ Month can be quite affordable. The best part about Moz is that it comes up with a full set of SEO. While $99 may seem a large amount initially, the benefits exceed the investment made in this tool. All things considered, this is a great tool that can be used by SEO marketers as well as agencies involved in SEO marketing.

So, choose this tool and let us know about your experience. Comment down below what you liked and what you didn’t like about Moz Pro.