Google Trends: How Good Is This Keyword Research Tool?
To create the right marketing campaign, it is important for marketers to be aware of the trends going on around the world. One of the best tools that can help marketers is Google Trends. For people who have never used this tool, it is important to know, if the tool is right for them or not. In this article, we will uncover every little detail about Google trends. We will understand whether this tool can help marketers, or is it just another hyped product by Google.
So, let’s dive into the details of Google Trends.
About Google Trends
In simple terms, Google Trends is a keyword research that enables marketers to see keyword traffic over time in different regions as well as languages. The tool comes up with an added visual component. Thus, by looking at the dashboard, users can understand the performances of different keywords in different states, provinces, and regions. The tool can be used to perform simple and basic research that can improve SEO and Pay-per-click strategies.
Features of Google Trends
The best part about Google Trends is that it pulls its data from different searches. No doubt, it is not as robust a tool as Ubersuggest and SEMrush, but it does provide indispensable information using an intuitive interface.
Region-wise trends
One of the best aspects of Google Trends is that it enables marketers to see how different keywords and searches are performing in different regions around the world. Marketers can also use the tool to search per different sub-regions. For example, you can search for keywords for PAN India, as well as for different states in India.
Result over the time span
Users can also look at the results over different periods of time. Thus, marketers can check and compare the performance of a particular keyword in two different time spans. This also helps them in getting historical data.
Category wise search
Users can also check how different terms performs in different categories. For example, under the automobile category, users can get knowledge about bikes as well as cars.
Web search results
Users can also check how different keywords are performing on different APIs like Google search, image search, Google shopping, and YouTube searches.
Access to related topics
All digital marketers look for topics to create an effective SEO and PPC campaign. By using the data derived from Google Trends, marketers can make copies that are in tune with the search engine algorithms.
Related queries
Related queries are the terms that other people also search for related to a particular topic. Using Google trends, these can be arranged by how they rank in the 100 most frequently searched terms. Terms that have made great gains in terms of searchability are called breakouts in Google Trends.
Link creation
Google Trends also enable users to create links to different pieces of Google trends.
Downloadable data
All research done in Google Trends can also be downloaded in a CSV file. This allows users to access work in different tables.
How to use Google Trends?
Using Google Trends is as easy as using a Google search engine. Users just need to type the topic or word that they need to explore. Within seconds, they get the result in an intuitive interface. Different terms can also be added simultaneously to compare search results.
Pros and Cons of Google Trends
| Pros | Cons |
| The best tool in the market that provides trends and up-to-date insights | Related topics and queries are weaker as compared to trends |
| Simple and intuitive user interface | The search shows only terms that are searched on Google search engines, not other search engines. |
| The application is very easy to use | Data is in percentages and not absolute numbers. |
Pricing of Google Trends
The best part about Google Trends is that it is free to use. You need to spend a penny to use this amazing tool.
Bottomline
No doubt, there are many robust keyword research tools in the market, but Google is surely one of them. Marketers need to understand trends in order to create the right marketing strategy. For beginners, Google Trends can be a great tool. The best part is its simple and easy-to-use interface. The tool is also ideal for simple tasks like picking keywords for a title and getting inspiring ideas for different content.
If you haven’t used Google Trends yet, it's time to check this tool and do let us know about your experience in the comment section.
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