Tools to find high volume low competition keywords

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Low-competition keywords refer to search terms that don't have a lot of websites targeting them. This makes it easier to rank for these keywords in search engine results pages (SERPs).
While people often associate low competition with long-tail keywords (very specific phrases), this isn't always the case. You can find short and mid-length low competition keywords too.

The main things to consider when choosing low-competition keywords are:
•    Search volume - how often people search for the term
•    Specificity - more specific/niche keywords target users further down the buying journey

Long-tail low competition keywords can still drive a lot of traffic when you target multiple related keywords. The combined traffic can rival that of a single high-volume generic term.

Short-tail high-volume keywords can also have low competition. This happens when:
•    The term is very niche/specific
•    The term is seasonal
•    The term relates to an emerging trend

Targeting multiple low-competition keywords can be an effective SEO and PPC strategy to drive targeted traffic. The lower competition makes it realistic to rank for these terms.
Finding the right long tail keywords can skyrocket your site's traffic and improve rankings, but it's no easy task. The good news? We've rounded up the very best FREE long tail keyword research tools to make the job simple.

Keep reading to discover game-changing yet easy-to-use keyword finders trusted by top SEO experts across the industry. You’ll get step-by-step instructions on how to utilize these tools to unearth low-hanging-fruit keywords your competitors are missing.

Don’t leave organic traffic gains on the table! Continue below and transform how you approach long tail keyword research with pro tips and handpicked tools to showcase top keywords you never knew existed. The traffic boost awaits.

What Does Keyword Competition Mean?
Keyword competition refers to how hard it is to rank for a particular keyword in search engines like Google. The level of competition indicates the amount of effort and optimization needed to move your site up in rankings for that keyword.

Example of high competition keyword:

 
Keywords with very high search volume tend to be more competitive. When more people are searching for a term, more websites try to target it. See the example image below for a better idea. The keyword is “SEO audit” , although the monthly volume is not too high, the keyword difficulty is over 60, which means very difficult to rank for. 

SEO tools classify keyword competition on scales like easy-medium-hard. “Very difficult” rating means lots of sites are competing for rankings.
For example; 
•    Any keyword difficulty ranging 10-30 is considered easy to rank
•    Keyword difficulty ranging 30-50 is usually moderately difficult to rank 
•    Keyword competitiveness beyond 50 is very difficult to rank 

 
When authoritative sites dominate the first page of rankings, it signals the keyword will be challenging to compete for.
On the other hand, low competition keywords have:
•    Lower search volumes, sometimes may be zero with potential of getting huge traction in the near future
•    Less paid search competition spending
•    Fewer sites actively targeting the term

 
SEO tools identify these keywords as having an "easy" difficulty score. They are realistic targets for newer or smaller sites.

High Competition Vs Low Competition Keywords

Finding the Right Keywords to Drive Traffic to Your Website
Having the right keywords is crucial for getting your website found in search engines. You want to identify keyword terms that have high search volume but low competition - this makes it easier to rank for them. In this section, I'll walk you through the step-by-step process I use to research these types of keywords using free tools.
Step 1: Generate a List of Possible Keyword Ideas
I start my research on Keyword.io. This free online tool allows you to enter a seed keyword and pulls back a list of long-tail variations people are searching for. Simply enter a top-level keyword related to your niche. For example, if you have a weight loss blog you could put in "weight loss".
Keyword.io will show you other keyword ideas including things like "healthy meal plans for weight loss" and "weight loss motivation tips". Look through the list and compile terms you may want to target.
Step 2: Evaluate Keyword Competition
Next, I take my list over to KWFinder's free keyword difficulty checker. Here's how to use it:

 
1.    Create a free KWFinder account
2.    Go to the keyword difficulty checker section
3.    Paste or import your seed keywords
4.    View the keyword difficulty score for each (lower is better)
I look for keyword difficulty under 30, which signals lower competition. Also pay attention to the search volume - we want something substantial.
Step 3: Optimize Your Website Content
Once you've identified a good, low competition keyword, it's time to optimize your on-site content for it.
Write a new blog post title and H1 header incorporating your target phrase. Then work the keyword naturally into the copy a few times. Make sure to include relevant media like images. Publish the content.
Step 4: Confirm Keyword Viability
Use one more free tool, SEMscoop's keyword research tool, to validate your term.

 
Plug your keyword into SEMscoop to see monthly search volume and cost per click data. This helps confirm if the keyword gets traffic and is commercially viable.
Rinse and repeat this process to continually uncover fresh keyword opportunities! 
Free Tools to Get Easy Keywords with High Growth Potential and Lesser Competition
Driving targeted organic traffic is every website owner's dream. But often the most valuable search terms seem just out of reach - buried under mountains of high authority competitors.
However, what if I told you there is unlocked potential hiding within Google searches? With the right approach, you can claim your slice of highly relevant organic traffic even in competitive spaces.
The key? Identifying emerging keywords aligned to user intent before the competition catches on. These terms have fertile ground for attracting visitors during early growth stages rather than battling established sites.
We'll explore easy-to-use free keyword tools to uncover these "diamonds in the rough". Let's begin unveiling low competition keywords providing the building blocks for escalating search growth and authority.

Google Keyword Planner

 
Google's Keyword Planner helps uncover new keyword opportunities and provide search volume data. Though designed for Google Ads, it can aid SEO research too.
 
Step 1 - Access Keyword Planner
•    You need a Google Ads account to use this free tool
•    Navigate to Tools > Keyword Planner within your Google Ads dashboard

Step 2 - Enter Relevant Seed Keywords
•    Input closely related keywords and phrases
•    This provides the tool relevant context to suggest new keyword ideas
•    Alternatively can enter a URL to find associated keywords

 
Step 3 - Filter and Refine Results
•    Use filters to narrow down keywords
•    Prioritize monthly searches and commercial value
•    Sort by relevance, search volume, CPC bid etc

  
Step 4 - Analyze Keyword List
•    Review potential keywords and data
•    Monthly searches indicate search volume
•    Top of page bid signals commercial intent

Step 5 - Select Viable Target Keywords
•    Balance search volume, competitiveness, and value
•    Perform additional organic difficulty analysis
•    Choose sustainable keywords aligned to content

The Pros and Cons of Google Keyword Planner
Google's Keyword Planner tool has its positives and negatives when researching potential search terms to target. Here's my take as an SEO professional on the main pros and cons after recent changes:

The Good Stuff
Being able to analyze multiple seed keywords is handy for getting ideas across different topics. Even just 2-3 well-chosen keywords gives the algorithm enough context to provide super relevant suggestions. No need to overload it!
I also appreciate being able to look back at search data over 4 years now rather than just one year. Studying historic trends is crucial for predicting future search behavior. More data = better decisions.
The Not-So-Good
However, I have noticed fewer total suggestions being generated compared to the huge lists I used to get. But in my experience, a smaller selection of laser-targeted keywords beats a vague 1000 options anyway when it comes to action ability. Relevance over volume.
The tool also seems to be giving less precise match type and intent filter options recently. As an analyst at heart, I'd love to be able to drill down into exact keyword match searches versus broad match. But I also get that Google wants to spotlight terms with high volume potential rather than very niche phrases. At the end of the day I just have to work with the hand you're dealt!
So in summary - a few small gripes, but the Keyword Planner remains one of my go-to free resources for both SEO and PPC research given its integration with Google's direct data feeds. The non-exact match issue is a psychological hangup more than anything blocking me from keyword insights!

Get Useful Long Tail less Competitive Keywords from Answer the Public
Answer the Public is a free keyword research tool that provides question-based keyword suggestions by analyzing Google auto complete data. This unique approach helps uncover long-tail keywords that are less competitive.
 

 
Step 1:  Enter a Seed Keyword
Start by inputting a broad keyword that describes your business, such as:
•    Dog grooming
•    Craft beer brewing
•    Web design services
This gives the tool initial context.
 

Step 2:  Filter Question Keywords
Once you run a seed keyword, Answer the Public generates hundreds of associated keyword questions. Scroll through and look for promising questions to target.
Prioritize questions that are:
•    Relevant to your business
•    Have decent search volume
•    Provide value for readers
For example, good keyword questions for a gardening site could include:
•    Where to position vegetables in a small garden?
•    When to prune roses in fall?
•    How much sun do tomato plants need?
Step 3: Turn Questions into Content
Take your filtered keyword questions and transform them into content titles and themes.
For the tomato plant question, you could create an in-depth guide titled "How Much Sun Do Tomato Plants Need to Thrive?"
This helps provide useful information to searchers while optimizing content around the keywords.
Leveraging Answer the Public allows you to tap into low competition long-tail keywords that align perfectly to search intent. Focus on creating content that answers and solves people's questions.

Pros and Cons of Keyword Research on Answer the Public
The Good Side
•    Free to use: You can access all core features without paying. Great low-commitment way to get keyword ideas.
•    Unique data based on questions: Pulls search queries based on question formats people ask on Google, which most tools don't provide. Gives a fresh perspective.
•    Good for long-tail keywords: The question-based keyword results lend themselves well to more specific, low competition long-tail keywords that drive targeted traffic.
•    Good content inspiration: The questions give guidance for the types of helpful informational content to create that answers user search intent.
The Bad Side
•    Requires manual filtering: The huge list of keyword questions generated requires manaully sifting through to find viable options related to your business. Can be labor intensive.
•    Search volumes estimates unreliable: While it provides search volume data, the numbers tend to be very inaccurate compared to other tools. Take with grain of salt.
•    Slow loading times: Could just be spotty servers, but retrieving keyword results can sometimes take a couple minutes due to lag which affects user experience.
Overall, Answer the Public provides a unique take on keyword research geared specifically toward long-tail informational keywords. Just be prepared to put in some effort filtering and know the search stats require double checking for reliability.

 Conclusion
The organic search landscape offers hidden potential beyond just high traffic generic terms if you know where to look. As we've explored, leveraging free keyword research tools readily uncovers rising stars and untapped niches before the competition monopolizes them.
Start shaping your growth story around low competition keywords now catching fire with interested searchers. Their lower barriers allow you to make inroads and establish authority in these up-and-coming spaces. Rather than wrestle established domains, spot search trends accelerating with opportunity.
The key is identifying terms aligned to user intent while still in their infancy. Listen to the questions searchers are asking and provide them resources no one else has capitalized on. Not only will the valuable information attract visitors - you organically own the coveted first-page rankings before competition grows fierce.
Commit to continuously researching emerging keywords using the outlined free tools. Giving your organic visibility and traffic consistent boosts. Then monitor keyword growth trajectories to double down on what keeps working as you phase out lagging terms. With the right process, sustaining impactful yet attainable rankings is within reach by strategically targeting "easy win" low competition keyword niches early.
So tap into upward momentum with the help of data-driven tools instead of fighting against the current. I hope this gives you a framework for unlocking the potential waiting in unsaturated keywords!