Ahrefs Review: Everything to know before using this SEO Tool

With the rising emphasis on organic traffic, many SEO tools mushroomed in the market. Thus, For SEO professionals, it can be quite difficult to find the best tool for their project. For people in the world of SEO, Ahrefs is one of the most suggested tools. But whether the tool is feasible or not is a question that can be debated.

A detailed review of Ahrefs can be a great beginning, before spending a penny on this infamous SEO tool.

About Ahrefs

In simple terms, Ahrefs is a tool that helps in optimizing websites for different search engines. The tool was founded in the year 2010 by Dmitry Gerasimenko. Currently, the tool is used by millions of companies all around the world. All big brands including LinkedIn, Uber, Zoom, Facebook, and eBay uses Ahrefs for their search engine optimization. 

The working of Ahrefs is quite simple and straightforward. It crawls search engines and websites for data. It can be used to find out what people are searching on different search engines. It also helps in identifying different link-building opportunities. It can also help in tweaking different technical aspects of the website content so that websites can get higher search rankings. 

All these benefits of Ahrefs are just like scratching the surface. There are different other features that improve the search rankings of a website.

Working and benefits of Ahrefs SEO Tool

Domain analysis

The main aim of most SEO projects is the analysis of the domain. It simply means, getting to know the quality of a website. The tools help in understanding ranking for different keywords, and how much traffic a website gets. Domain analysis in Ahrefs is quite easy. Entering the domain in the “Site Explorer section” gives an immediate overview of the website’s backlink profile. One area for improvement for Ahrefs can be its traffic statistics. Thus SEO professionals it is important to be a little cautious before trusting the traffic statistics result received from Ahrefs. Sometimes, the organic traffic figures by Ahrefs are not accurate. 

Search for keywords

One of the best aspects of Ahrefs is the availability of data points from different search engines all over the world. Certain SEO tools like Moz and Semrush use data from a single search engine like Google. But, Ahrefs uses data from other search engines as well. 

The keyword difficulty score is one of the best metrics offered by Ahrefs. The tool also offers an indication of the number of backlinks needed to start ranking on the top ten results of a particular keyword. 

Search volume

The search volume of a particular keyword is another metric by Ahrefs. Thus, businesses can get an idea about the number of searches for a particular keyword in a month. In addition to the monthly search of a particular keyword, Ahrefs offers an additional benefit. It gives an accurate understanding of the number of times people click on a keyword organically. 

Rank tracking

Rank tracking is one of the most basic and important functions of any SEO tool. The process performs how the content is performing in a particular search engine. Setting up rank tracking in search engines with Ahrefs is quite easy. Visiting the rank tracker section and entering the domain and keyword is all it takes to set up rank tracking in Ahrefs. But, the only important point to consider in this case is assigning domains to different project slots. 

Analysis of backlinks

Backlink analysis is another important factor to consider when choosing any SEO tool. The Backlink data provided by Ahrefs is laid out pretty clearly. By using the tool, users can get an understanding of whether a particular domain has gained or lost links. The value of the link is also given by Ahrefs. But, the accuracy of backlink data depends on the size as well as the quality of the Ahrefs link database. Currently, Ahrefs has almost 30 trillion backlinks in its database, which is quite small as compared to its competitors like Moz and Semrush. 

Broken link building

All SEO strategies are incomplete in the absence of broken link building. Spotting broken outbound links is quite easy with Ahrefs, thus making it one of the best tools for link building.

Pros and Cons of Ahrefs

Before using the Ahrefs SEO tool, it is advisable to check the pros and cons. Following are the pros and cons of Ahrefs.

Does Ahrefs offer value for money?

When it comes to any form of marketing tool, marketers want to know whether they will get value for money or not. When it comes to pricing, as compared to other SEO tools in the market, Ahrefs is quite expensive. 

Before judging Ahrefs only on the basis of its cost, it is important to note that marketers pay not just because of its functionality, but also because of the access to good quality data available. Ahrefs also offers huge quantities of competitor intelligence data. 

Ahrefs pricing plans

These fees are comparable to those compared by key competitors like Moz, Semrush, and Majestic. Majestic is offered at a lower monthly plan of $49.99 per month, but it is less functional as compared to Ahrefs. 

Ahrefs plan offers benefits like:

• Access to core features of Ahrefs
• Multiple projects to work upon
• Many reports for many projects
• Different keywords to track

Bottomline: Whether to choose Ahrefs or not

No doubt, Ahrefs is not the cheapest SEO tool available. Overall, it is one of the best tools for SEO campaigns. Using Ahrefs can be a fruitful option for most SEO campaigns. By using the vast information available, a large amount of organic traffic can be received on a website. Ahrefs is also easy to work with because of the presence of multiple search engines.  Domain verification is one of the best features of Ahrefs. It offers an option to work on multiple projects at the same time. 

Another essential feature of Ahrefs is the traffic potential score. Using this feature enables businesses to expect traffic from a particular keyword. No doubt, Ahrefs is not free of flaws. The most limiting factor is that no free trials are available with Ahrefs. The reporting is also not great. In addition to this, the worst part is that regardless of plan, only one person can use an account. To summarise, Ahrefs is one of the best tools to use for SEO, if expense is not an issue.